ABOUT THE ROLE

The Brand Insights Analyst has the mission to deliver insightful data to our high-service customers via the Launchmetrics products and services. Combining industry knowledge (Fashion, Lifestyle & Beauty) with data, the Brand Insights Analyst will build and own customer relationships, acting as a trusted partner for our customers to provide data-driven recommendations and support their initiatives to drive their marketing and communication strategy.

What You’ll Do:

• Be an expert on platform functions and data to become a reliable advisor for clients, continuously driving value and ROI- connecting their goals to outcomes;

• Liaise and coordinate with different teams for internal projects and perfect delivery of day-to-day work;

• Deliver training to the clients (face-to-face / online / via emails), and deliver live presentations with the support of the team and the Senior Managers;

• Understand customers' marketing and communication goals to precisely scope their needs and priorities in terms of strategy and measurement;

• Identify trends and patterns in datasets to build detailed and insightful reports, utilizing quantitative and qualitative analyses to make recommendations around brand performance;

• Act as a reliable advisor to develop relationships with multiple stakeholders and customer teams;

• Work with Senior Market Managers to do regular account reviews with clients to ensure regular communication around priorities, reporting, data, and platform needs;

• Ensure that appropriate client contacts, documentation, reviews, reports, and risks are added to Salesforce and/or Gainsight and are kept up-to-date regularly;

• Identify opportunities for upsell and cross-sell. Nurture them through handover to the sales team, and support the pre-sales process as a data and consulting expert.

ABOUT YOU

Who You Are:

• 1-3 years experience with data analytics and management;

• Fluent in English, Cantonese, and Mandarin is required;

• Quick learner, great communication skills;

• Intermediate Excel skills and appetite for analysis and writing data-driven insights;

• Highly responsible, conscientious, careful, proactive, and has great potential to grow;

• Desire to grow, positive mindset, and a great team player;

• A curious temper, autonomy, and a great sense of adaptability are appreciated skills for the role;

• Strong relationship-building and influencing skills;

• Ability to understand customers’ business challenges and needs;

• Demonstrates innate curiosity and enthusiasm for doing new things in new ways.

Extra Credit:

• Passionate about the Fashion, Luxury, and Cosmetics industry in general;

• A major in Statistics, Data Analysis, Media, Marketing, or Fashion will be a plus;

• Demonstrate an ability to adapt to complex and changing environments;

• Deals with issues constructively, seeking effective resolution;

• Perceptive and sensitive to the needs and motivations of others;

• Experienced to work with Great China clients;

• Location in HK or Shanghai, locating in Shanghai would be preferred.

We value diverse perspectives and recognize that skills and experiences can be gained in various ways. If you're excited about this opportunity but don't meet every single requirement listed, we would love to hear from you and encourage you to submit an application!

ABOUT THE BRAND INSIGHTS TEAM

We are a team of data consultants, sharing love for data, analysis and building relationships with our customers. We help bring the data to life and make it make sense. Our mission is to empower our customers around their brand & industry performance by interpreting data to deliver insights and actionable analysis.

OUR RECRUITMENT PROCESS

• Step 1: Intro Call

• Step 2: Meet & Greet

• Step 3: Culture Fit Interview & Leadership Interview

WHY YOU’LL LOVE LAUNCHMETRICS

We're a company that prioritizes people, fostering a dynamic atmosphere. Our international team is filled with enthusiastic, motivated individuals who enjoy their work. Autonomy empowers our team members, allowing them to make a substantial difference in our business, for our customers, and within our organization. When you become part of our team, you'll have access to growth and advancement possibilities, including a learning and development allowance, a benefits package tailored to each location.

OUR COMMITMENT

Launchmetrics is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If there is anything extra we can do to help you feel at ease during your interview process, please let the PeopleOps team member you’ll be meeting with know.