💡 ABOUT THE MARKETING TEAM

We are a global and highly diverse team – distributed in six different countries, with multiple nationalities and varied expertise – we always work collaboratively to understand each other in a "glocal" way to achieve the best results as one team. The Marketing team works daily on the ideation, production and distribution of campaigns with the objective of attracting the Launchmetrics' target audience.

🎯 ABOUT THE ROLE

We are looking for a Marketing Executive to be part of the Business Marketing team. This role helps engine and grow Launchmetrics' business at scale. This position will be responsible for designing, implementing and executing marketing programs according to the global business marketing strategy, measuring and reporting on impact and driving a range of cross channel marketing targeted at FLB accounts. Some examples include executing custom integrated business marketing campaigns and producing ad-hoc content. This role will require an extensive amount of relationship-building — from developing and maintaining strategic relationships and networks with external partners and customers to developing deep partnerships with key internal cross-functional partners and stakeholders worldwide.

*Open to applicants based in France, Spain or the UK!

Responsibilities:

• Coordinate account planning and execution with sales, CS & marketing stakeholders to build account-based marketing program calendars to drive engagement, generate opportunities, and support conversion rates.
• Manage account-based marketing activities, in partnership with sales, including: identifying target accounts, developing strategy, executing campaigns with the support of cross-functional teams.
• Build and share reports, best practices, lessons learned and post-recaps with Sales & CS teams during account review calls.
• Support and manage key partnerships with local businesses/organizations who can help with our go-to-market campaigns and contribute to business opportunities (channels, co-hosted events, local networking groups, etc.).
• Contribute to the creation of content for demand generation or account-based purposes.
• Shape and lead the client's marketing strategy, aligning with the CS team, establishing regular meetings to define a quarterly-monthly action plan, coordinating efforts with other marketing stakeholders, and following the evolution of the engagement and conversion results for upselling purposes. .
• Track Key Accounts program & Customer Marketing KPIs and share monthly and quarterly reports on results.

🏆 ABOUT YOU

Your Profile

• Track Key Accounts program & Customer Marketing KPIs and share monthly and quarterly reports on results.
• Demonstrated capacity of developing industry leading marketing strategies in a SaaS environment.
• Deep knowledge of the marketing and FLB industries.
• Strong creative flair to bring fresh ideas to marketing campaigns.
• Strong experience of driving operational efficiency through automation of tools and processes.
• Successful track record of fostering valuable partnerships with sales and helping them hit their quotas.
• Ability to deliver thorough, quality results within tight deadlines and budgets.
• Fluency in English and French.

You’ll be our rockstar if

• Fluency in Spanish and/or Italian is a plus!
• Strong experience working with tools such as Salesforce and Hubspot.
• Proven experience developing consumer marketing strategies to drive impact.

💥 WHAT DO WE HAVE TO OFFER? 

A fantastic opportunity to participate in the development of a disruptive international company in an incredible work environment – cool, casual, fast-paced with a passionate, driven and fun team. Our people thrive under autonomy and can easily have a strong impact on our business, customers and organization. By joining us, you will have a chance to work in a cutting edge yet established global organization with more than a decade of sustainable growth and leading investors as partners.

At Launchmetrics, we care about each other and pay extra attention to things like:

• Work-life Balance 
• Flexible Working
• Team Building 
• Growth & Development
• Health & Wellness 
• Diversity & Inclusion 

🤝 WHAT CAN YOU EXPECT FROM OUR RECRUITMENT PROCESS?

• Step 1: Intro Call 
• Step 2: Meet & Greet 
• Step 3: Skills Assessment 
• Step 4: Culture Fit Interview 
• Step 5: Leadership Interview